Wednesday, July 28, 2010

Forever and Ever

Images: 1, 2 & 4, 3 & 5.

The Forever Shop

Flying in the face of fast, disposable fashion is The Forever Shop which recently opened at Selfridges. Celebrating a tightly edited collection of classics such as the Burberry trench, black Doc Marten boots, Ray Ban Wayfarers and Levi's 501 jeans, this pop-up shop gives a whole new meaning to buy now, love forever. Plus, there is a smattering of modern interior design icons and diverse literary masterpieces such Harry Potter and Lady Chatterley's Lover.

What classics would you stock if you owned a Forever Shop? My vote's with a Breton striped top.

Open 12 July - 15 August at Selfridges, Oxford Street, London.


  1. You have to have a LBD in there somewhere - not sure which though

  2. Stripes!! love stripes sooo much, my Saint James Bretons are staple pieces of my wardrobe. I also love cashmere pashminas, they'd definitely go in my forever shop! Great post.

  3. I vote for strpies too..I love them soo much...If I could I would have my whole closet full of them...hahaha:)
    Thanks for the date...When Im in London in August I will check it out:) Yuppie...Kisses,darling

  4. What an awesome concept! I'd vote for converse hi-tops, you can't go wrong!

  5. The striped top too!:D
    Beauty. Fashion. Interior Design.
    & Life According to Marie.

  6. A forever shop is such a great idea. I'd have to stock a perfect white t-shirt, v-neck jumper and a LBD.

  7. Such great ideas from everyone!

    Diana - would love to hear what the Forever Shop is like up close and personal...


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