Muther of All Things

While the liquid beauty of the ocean has long taken pride of place in Australia’s collective identity, surf culture has largely remained a boy’s club. One label though that is recasting girls front and center is Muther of All Things.

No longer content to relegate girls as beach-lounging-towel-minders, this progressive new label encourages women to take on the ocean by fusing fashion, functionality and feminine design.

To see my profile piece and interview with Joceline Godfrey and Marisa Sidoti, the designers behind Muther of All Things, head on over to Broadsheet.