Nivea has just announced that from May they will team up with Rihanna to celebrate their centennial.
Sure, it was commercially sound to get Ri Ri on board (afterall, she is currently touring and has a strong social media network of in excess of 30 million) but I think Nivea should be congratulated on choosing someone who is an authentic portrayal of womanhood in the 21st century.
Rihanna has worked relentlessly to carve out a successful career and also found the Believe Foundation, she has a bold style that is individual and unapologetic and has a confidence in her own sexuality. Flick through any glossy and you'll be hard pressed to find another pop culture icon who ticks all these boxes and is such an empowering spokesperson for a skincare brand.
I'm interested to hear what you have to say though - As far as pop culture icons go, who do you think embodies being a woman in 2011?