There's no doubting it, Perez Hilton has built his celeb gossip brand on snarky commentary and bullying. But, if his latest YouTube video is anything to go by, he is changing his name-calling ways and taking a more friendly approach.
While Perez certainly looks sincere in his desire to 'be the change he hopes to see in the world', I have a niggling feeling that this change will also be good for business. Keeping the sass but making it more vanilla, will increase opportunities to monetise his content. In fact, historically big brands have been wary of advertising on his site due to the unpredictable and caustic content.
What's your take on Perez's new chapter?