Images: Design Scene
Tilda Swinton for Pringle of Scotland
There's nothing better than a dramatic makeover. No, not the Heidi Montag type. I'm thinking more Pringle of Scotland.
Recently, this iconic brand has undergone one of the coolest brand transformations on the block. Their SS10 campaign is living proof of this. Shot by Ryan McGinley and featuring Tilda Swinton (who is rocking a severe platinum undercut) this campaign is pure genius. The threads. The hair. Tilda's androgynous beauty. The Scottish Highlands. I want it all.
By the way - Is the undercut/swoop now officially the hairy of 2010?!
Video: You Tube