Fast Fashion

Images: Iconology

Ryan McGinley shoots Missoni's Latest Campaign

Dad drives a ute. Unfortunately for him though, there isn't a glamour perched on the end of his tray whenever he gets behind the wheel! Ryan McGinley on the other hand has taken a tailgate and created pure magic for Missoni’s F/W 2009 campaign. As the current darling of the fashion campaign world, Ryan has also recently shot for Stella McCartney, Levi's, Marc Jacobs and Wrangler.

Fast paced and lively, these images were shot at Brooklyn's Floyd Bennett Airfield and capture the essence and freedom of youth. They also make Missoni's threads look darn good and more accessible than the reality of them is.

I wonder if this campaign will inspire the ol' man to recreate a bit of high fashion as he speeds up the Hume to Yarck? Somehow it doesn't have quite the same ring, does it?!