Friday, May 14, 2010

Take My Hat Off To You

Maison Michel S/S10 Lookbook

When it comes to lookbooks, if you've seen one you've seen them all. Produced each season by fashion brands to showcase their latest collection, they usually feature a snoozefest approach of a vapid model snapped in front of a white background.

This morning however, my theory was proved wrong when I came across the S/S10 lookbook by avant-garde milliners, Maison Michel. Featuring drop-dead-whimsical illustrations by Cédric Rivrain mixed with product shots, the overall result is fresh and seductive. And the icing on the top? Laetitia Crahay, Maison Michel's Artistic Director and Head of Accessories and Jewelry at Chanel, roped some of her (famous) friends including Milla Jovovich and Lou Doillon in as models.

If only more brands would take a leaf out of Maison Michel's lookbook - we would have less same, same and more different.


  1. I adore hats as you know. These are so creative and elaborate too. Just they way I like my hats:-)

  2. wow what a gorgeous look book!!
    i had not heard of this illustrator either so thanks for the newbie to add to the list of favs.
    initially i thought these pretty pics looked like the handy work of kelly smith until i read differently x

  3. Beautiful illustrations! The first one I know from a blog header, but all the others are new to me.

  4. I'm the same! I hadn't heard of Cédric Rivrain until the other day but now I'm a big fan. I lost a lot of time cruising around his site...
    Here's a great interview with him that you might be interested in...


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