Meet Matthew. With a pair of Wayfarers tattooed on his face, he must surely be Ray-Ban's #1 fan.
Video: You Tube
Or is he? This human billboard might actually be part of nifty viral campaign. If it turns out that Matthew isn't legit, I don't think it matters one iota. This campaign has got everyone talking. Mission accomplished Ray-Ban.
What do you think - hoax or the real thing? More pictures can be found over here.