Image: MatthewG15
Meet Matthew. With a pair of Wayfarers tattooed on his face, he must surely be Ray-Ban's #1 fan.
Or is he? This human billboard might actually be part of nifty viral campaign. If it turns out that Matthew isn't legit, I don't think it matters one iota. This campaign has got everyone talking. Mission accomplished Ray-Ban.
What do you think - hoax or the real thing? More pictures can be found over here.
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